Fashion Forward Dubai – it’s on!

Sheer with joy fashionistas, designers, models, bloggers, buyers and the beau monde. While the cosmopolitan fashion community is catching up on sleep, post major fashion weeks, Dubai is plotting to shine bright with talent from all over the globe at the new edition of Fashion Forward (FFWD).

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Fashion Forward, the region’s well known fashion platform follows a “See Now, Buy Now” progressive format, where collections presented on podium are immediately available for purchase and delivery. Watch a kaleidoscope of last season’s best moments over here (credit to FFWD crew for images and a video)

Scheduled from March 23rd-25th 2017, the FFWD team had already opened its doors to sassy media reps and designers for an interactive press conference with the theme of fashion standards in the age of technology.

Taking place in the inspiring, sleek Dubai Design district, this year’s edition will support its commitment to introduce fresh faces to the market, debuting thirteen designers. In line with traditions, FFWD will showcase 30 regional pret-a-porter, haute couture and accessories designers who form not only the wardrobes of local “IT boyz and girlz,” but contribute greatly to what the cut of tomorrow is going to be. In the process some will make it big carving out a name and a niche for their labels on a global fashion map.

Online registration for industry pros is open and truly it’s the easiest and most efficient way to be a part of the show. Spare no time and go here for further detail  Tickets are expected to be on sale soon. Meanwhile scroll up and down through images of the unforgettably stylish people I stalked during the press conference.

Marcela Danielova, designer relations director at FFWD:

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Rumbi Tendaupenyu aka just.askana:

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Layla Shugri a designer and the owner of Lya Lya Couture:

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Florian Akinbiyi, MC, Host, Public Speaker:

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Arwa Al Banawi, designer:

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FFDW team:

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