ESMOD Dubai Runway

Last night a new generation of ESMOD graduates presented the glamorous outcome of their three years of dedication to the non-glamorous side of vogue: stitching, sewing, pattern drafting, scaling and other elements often left behind the curtain. A long journey through the ins and outs of the fashion industry was visualized in a collection individually produced by each emerging designer from concept to runway. With 22 branches worldwide, ESMOD is a French Fashion Institute and a top school for design and pattern makers.

Previously set at Wafi luxury shopping mall, this year’s new venue was in contrast with local trends and unexpectedly edgy. The runway curved between wooden benches fixed on an artificial field lit by industrial lamps. At the beginning ceiling high posters created the illusion of cheering crowds. The whole space was protected by wires, fences and netting, adding a touch of a street underground culture to the upcoming event.

Backstage (I used my charming powers to sneak in) things seemed to be under control. Kid models with iPads reading The Economist (see photos below), graduating makeup artists kept busy bronzing pretty faces (including mine), and designers keeping surprisingly chilled. I managed to startle a person or two with a random flash but in general we (me + my camera) were invisible to most.

I was pulled aside by Ohoud, a graduating student of ESMOD, who applied layer after layer of magical beauty products to help me look like a true Instagram Star. Half an hour later I was transformed 🙂

Dressed by Canella in Canella Hostal Couture, a 2-piece outfit with a focus on a beautiful Geveva handmade skirt, I got surrounded by photographers who demanded me to turn, walk, sit, smile and deliver pose after a pose.

Pushed in a fancy corner, I complied.

Back at the venue, hundreds of guests including family, friends, bloggers, alumni, models, influencers, hipsters, fashionistas and other stylish Dubaians were greeted by the founders of ESMOD and stalked by me. Craving inspiration (and dinner), I scouted eye-catching pieces and people with camera in hand.

It was a whistle paired with witty comments from L. Redman that started the show. As I had never met any designers it was easy to be absolutely neutral focusing on music, fabrics, accessories, footwear, creativity, art work, etc., rather than personalities. Towards the end however I narrowed my “OMG” list to one designer and my “I want it now” list to two.

Knowing the amount of hard work every designer had invested in their first collection, it was unsurprising to see emotions on the runway. I was laughing, sobbing, clapping and snapping through the show wondering how impossible would it be to select a winner.

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Unsurprising the producer of Vancouver Fashion week, Jamal Abdourahman, chose three winners instead of one to showcase their collection during Vancouver Fashion week in September. As they say, “Winner takes all”. Congratulations!

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